Paid Search Marketing
When people search for something your business offers, like “best running shoes” or “affordable home services,” you want to be the first name they see. That’s the power of intent-based search ads. We’ll help your business show up at the right time, for the right audience, so you can focus on closing sales while we handle the strategy.
what you get
What is included in our paid search marketing services?
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PPC audit services
One of the first things we’ll do for your business is provide you with a full PPC audit. In the audit, we’ll evaluate every significant element of your existing PPC campaign and compile a report of what’s working and what isn’t. The report will break down every aspect of your PPC strategy and determine what you could improve. In addition, we’ll offer recommendations on how to improve them. In fact, if your business has over two employees and spends more than $300 per month on PPC, you qualify for a free PPC audit! Just get in touch with us to get started.
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Remarketing services
At Adverto, we help you make the most of remarketing, especially through Google Ads. With Google Ads, you can track who visits your website and show them ads based on the pages they viewed. Our team will set up the tracking and create engaging ads to bring back those visitors and turn them into customers.
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Location-Based Targeting
Adverto helps you make the most of geofencing ads by targeting the right people in the right locations. Our team will help you choose the best areas for your ads and integrate them into your Google Ads strategy. With geofencing, we’ll make sure your ads reach the right audience at the right time, making your campaigns more effective and efficient.
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Reporting and Insights
At Adverto, we’ll set up Google Analytics for you and provide monthly reports to track your results. This way, you can easily monitor how well your campaigns are doing without getting bogged down in the details. Focus on growing your business while we handle the numbers and insights.
Creating Success
What makes our paid search management services so effective?
Match search intent at every touchpoint
Picking the right keywords will only get you so far. We understand how to match the search intent of your target keywords with ad copy, CTAs, and landing pages that turn clicks into ROI.
Experienced PPC management
How do you know what works if you’ve never gotten results before? Our paid search managers have years of experience managing successful campaigns in a variety of industries. And we have the happy clients to back it up.
Google Premier Partnership
Working with a Google Partner agency gives you a leg up. Not only are we certified in all types of Google advertising, but we also get access to direct support and other resources provided by Google. Your campaigns benefit directly from this exclusive insider knowledge.
The proof is in the numbers
Why paid search Ads can bring in the numbers
Targeted Advertising Campaigns
Reach your ideal customers with precision-targeted advertising campaigns that maximize ROI and drive conversions.
Strategic Keyword Selection
Select relevant keywords and optimize ad copy to ensure your ads appear to users actively searching for your products or services.
Data-Driven Insights
Leverage real-time data and analytics to track campaign performance and make data-driven decisions to optimize your paid search strategy.
FAQ
FAQs about paid search management
Looking to learn more about paid search management for your business? Browse our FAQs:
Paid search is a digital marketing strategy that involves online ads that appear at the top of search engine results pages (SERPs). Paid search ads typically look similar to organic search listings but have a label that distinguishes them as ads.
With paid search management services, you can expect a dedicated team of experts who will meticulously review and analyze your campaigns, ensuring that they align with your business objectives. Through continuous optimization, they will fine-tune your advertisements to maximize their effectiveness, reaching the right audience at the right time.
When it comes to paid search ads, Google Ads serves as a prime example of how the process works. Google Ads allows advertisers to bid on specific keywords they want their ads to appear for. When a user conducts a search on Google, the platform uses various factors such as keywords, ad settings, bids, and ad quality score to determine which ads to display.
Paid search can indeed be a valuable addition to your marketing strategy for several reasons: Audience Research, Precise Targeting, Quick Results, Bottom-of-the-Funnel Leads, Supplementing Organic Search Results. By leveraging the advantages of paid search, businesses can effectively target their audience, generate qualified leads, achieve faster results, and enhance their overall online visibility and conversion rates.
